The current Gartner Hype Curve considers five technology trends which are “revolutionising how customers experience digital”, and should provide food for thought for businesses making their strategic plans for 2020 and beyond. (Image source: Gartner) What The Current Gartner Hype Curve Suggests For businesses looking to invest or implement development projects of their own, there’s a clearer understanding of the criteria for assessing provider viability.Ī typical Gartner Hype Curve might look like this:
Plateau of Productivity: At the final stage of Hype Cycle maturity, mainstream adoption of the new technology starts to take off. However, more conservative elements still remain on the fence. As a result, more enterprises begin to invest and fund pilot schemes. More instances of how the new technology can benefit the enterprise begin to emerge, and observers now have a better understanding of how it works. Slope of Enlightenment: As time goes on, second and third-generation products or services appear from the technology providers. However, if surviving providers of the new technology manage to improve their products and services to the satisfaction of early adopters, investment in the development may continue. 
Trough of Disillusionment: During this phase of the cycle, interest in the new technology declines and cynicism begins to set in, as experiments and implementations fail to deliver the promised results. Some companies will take action on the basis of these early successes, but many will not. 
Peak of Inflated Expectations: As a result of all the early publicity, a number of success stories often appear at this point - but tales of failure may be just as common. Much of the hype comes from proof of concept (PoC) evidence, and the potential implications of the new technology. Often at this ideas stage, no usable products or viable business models are available. Innovation Trigger: This is a breakthrough or discovery that gains public attention and media coverage. Gartner Hype Cycle MethodologyĪccording to Gartner, Inc., the methodology that the research firm uses in preparing their Gartner Hype Cycle, “gives you a view of how a technology or application will evolve over time, providing a sound source of insight to manage its deployment within the context of your specific business goals.”Įach Hype Cycle looks in depth at five key phases in the life cycle of a particular technology or application: GARTNER HYPE CYCLE 2020 EMERGING TECHNOLOGIES FULL
The analysis accompanying Gartner Hype Cycles also gives an indication of how potentially relevant these solutions are to resolving real life business problems, and the opportunities that they can provide to businesses, for expanding or improving their operations, and gaining a competitive edge.Īs with all kinds of analysis however, it’s important for anyone reading and interpreting the data to appreciate the underlying principles guiding the research, and to understand the full implications of all the observations that the analysis brings to light. For the IT industry, the Gartner Hype Curve provides a graphical representation of the maturity and adoption of various technologies and applications.
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